Managing your LinkedIn profile like a digital Rolodex could lead to countless missed professional opportunities.
In spite of the many social platforms, LinkedIn remains the ideal social network for business professionals. According to the Society of Human Resource Management, more than 90% of recruiters rely on the platform to find candidates. And today, it’s used in nearly every industry.
Each year the platform continues to improve its interface to remain an invaluable networking resource for professionals. However, there are a few things you should keep in mind to ensure you’re marketing yourself effectively on LinkedIn. Here are 7 ways to have an effective LinkedIn profile.
LinkedIn is a powerful resource. But, to make the most of the social platform, you’ll need to be socially active. Being an active user means engaging with your contacts by liking, sharing, and commenting on their activity.
However, it can be difficult to interact with your contacts throughout the day. One of the simplest ways to be active is to download the mobile app. The LinkedIn app provides an easy-to-use interface that makes networking a breeze.
Another part of being active is to ensure your profile remains current. Continually update your profile with projects you’ve worked on or presentations you’ve given. You can share your work by writing articles or posting pictures and videos. The goal is to provide content that will benefit your connections and make them want to interact with you.
Becoming a member in groups is another way to be effectively active. LinkedIn will allow you to join up to 100 groups. Once you join a group you become connected to the members within the group. This causes your profile to show up in more search results when someone is looking for your skillset.
Write an effective tagline
Your tagline, also known as your headline, should be optimized and captivating. It will default to your current job title if you don’t change it. But this is what potential connections and hiring managers will use to find you. To ensure it’s optimized, include words that you want to be discovered for.
Rather than allowing it to default to your current job title, use the 120 characters to give the reader a snapshot of who you are. Provide a brief description that is both interesting and engaging. A captivating tagline will motivate them to click on your profile link to read further.
In addition to your tagline, use keywords throughout your profile. Include keywords you want to be targeted for within your headline, your position titles, summary, experience descriptions, projects, certifications, publications, and anywhere else they can be placed.
Currently there are more than 11 million active job listings on LinkedIn. If you want to be considered for a new opportunity, you’ll need to include those words within your profile. Recruiters use keywords to search LinkedIn for the job description they’re trying to fill.
Look through jobs you’re interested in, and make note of the specific skills and words used within the descriptions. Sprinkling those words throughout your summary and experience sections will help you connect with your desired opportunities.
But don’t stuff your profile with keywords. Injecting too many keywords is going to be obvious, and demonstrates poor communication skills. It will be obvious to the reader that the profile was created only for LinkedIn’s search engine optimization.
Discover your niche
How are you going to stand out among the millions of people on LinkedIn? At first, this may be overwhelming. But the solution is to select your desired niche. Identify yourself as specifically as possible.
You’ll be lost in the crowd if you simply market yourself as a manager. To attract the attention of a hiring manager, present yourself as an IT Security Manager with a CISM Certification. Distinction will make you standout and make you a more attractive candidate to the appropriate hiring managers.
Make sure your profile is complete
Don’t be satisfied with an incomplete profile. Complete all sections, including education, certifications, and interests
A complete profile will provide better position within search results. Be sure to include your information for all the applicable profile sections. As you complete your profile, contemplate your personal brand and the impact of the information you provide.
Consider the details that will help you standout among the competition. Include any certifications you have, projects you’ve been a part of, or foreign languages you speak.
Consider your images
There are two images within your profile you should pay special attention to: your profile image and your background image.
Your profile image says a lot about the rest of your profile. It’s often someone’s first impression of you. Your photo should be professional and appropriate for your industry.
The profile picture provides a personal connection for recruiters and hiring managers. An unprofessional or missing photo can seriously impact your job search. The image increases the likeliness of your profile being viewed by 40%.
In addition to your profile picture, use a background photo for additional personal branding. Use a photo that you have the rights to and communicates what you stand for. The size of this photo is 1400 x 425 pixels and should be a .jpg, .gif or .png file.
Get recommendations and endorsements
Having the recommendation of your peers is one of best ways to improve your profile’s social standing. It may be uncomfortable to request a compliment from a colleague, but offering to reciprocate the favor can make it feel more natural.
Don’t overlook the importance of endorsements. LinkedIn provides you complete control over your them. You can select the skills users can choose to endorse you for. You can also delete any undesired endorsements.
Endorsements also provide a unique networking opportunity. Whenever LinkedIn notifies you of an endorsement say “Thank You” to your endorser. This is a great way to naturally start a conversation with someone.
Understanding the features of LinkedIn can impact the success of your job search. Knowing what areas to focus on will increases the opportunities of your profile being viewed by the right person.
Implement these 7 suggestions within your LinkedIn profile to help you connect with the right person in order to obtain the job you’re searching for.
June 18, 2018
Rachel Makoski, Director of Foodservice E&S and Food Processing recently had the opportunity to connect with Evan Priesel, Marketing Manager at Univex for a series of Thought Leader Interview questions. Mr. Priesel shared insights on the Foodservice industry, interesting initiatives Univex is taking, and his personal career in the industry.
First off, thank you for this opportunity! I went to school at Southern New Hampshire University for my B.S in Business Management with a concentration in marketing. I love being able to influence why people purchase a certain product and study all new ways to promote and advertise a brand. I am currently enrolled in an MBA program from SNHU in Digital Advertising and have obtained many marketing/digital marketing certifications. I grew up a two-sport athlete in baseball and basketball, and since my baseball days are over, have grown a love for golf! It is a great place to network, discuss business and compete all at the same time. Univex is my 2nd position out of college and I couldn’t be happier!
Fairly new to the Foodservice Equipment world, what led you to pursue this industry?
I never would have thought that I would be in the Foodservice Equipment world to be honest. I knew I wanted to be in a managerial role, overseeing a team and growing a company. I believe marketing is a very relatable skill no matter the industry if you do the research and study the target market. After a few interviews with management at Univex, we hit it off and was extremely excited to join this great team! This is now my 2nd year here!
Univex is always finding ways to use technology and innovation. We have some specialty equipment specifically in the bakery and pizza industry that are the only ones on the market right now. Our goal is to save companies time, and labor cost, all while producing consistent and great results! We continuously do R&D and test new ways to help our customers succeed! We just released our “rotante” oven, which is a Stone Hearth Rotating Dome Pizza Oven. We also have multipurpose and bakery ovens with touch screens that are based on modern phones! These are all ways to stay up to date and make our products user friendly.
Univex prides itself on innovation. How is innovation encouraged on your team?
Innovation is highly encouraged at Univex. Whether that’s in the marketing department with digital ads, social media, target marketing, or new creative graphic designs, we always try to stay ahead of the competition and find where the most engaging audience is. From a factory stand point, we are always testing and doing research in finding ways to help customers succeed. It is important for us to stay ahead of the game and I believe we are doing a great job of it.
To that point, there seems to be an increased focus on critical safety features – how does Univex meet those expectations on their new products?
When we design a product or do testing, we always keep customer safety as a top priority. We go through numerous certifications for sanitation and safety purposes as well. Another task we make sure we have for our customers are clear operation manuals for user knowledge. Something we have incorporated this year is turning the operation manuals into videos and demonstrations and putting them on YouTube for everyone to be able to see. We also have a great Quality Control department which inspects every piece of equipment that leaves the factory.
What trends do you expect to see in Food Equipment in the next 5 years?
Specific trends that I think are coming to the industry is complete innovation. This may mean finding the best way to cut down labor cost, or ways to speed up production while producing a consistent product. Univex is already leading the way in this category and we do not see it slowing down any time soon. Another change that I can see maybe in the next 8-10 years is virtual reality test kitchens. This would give customers the ability to visualize equipment in their own kitchen using dimensions and parameters of the equipment they are looking at just by wearing a pair of goggles or glasses. I believe this is a little further away than 5 years, however if it makes the customer eager to purchase, and it is an easy, user friendly way for them to purchase, I do not see why this won’t happen in the future.
What Foodservice segments do you see having the most growth for the remainder of 2018 and into 2019; grocers and deli’s, convenience stores, restaurants, healthcare, education, or hospitality, and why?
I believe the entire industry is growing. I believe innovation in equipment specifically in the pizza and bakery industries. Univex does a lot with all the industries stated above, and we let our customers and dealers know we are here to support them with whatever that may be. Everything from delis to healthcare and hospitality, we support our customers and want to lead them to success.
Univex seems very focused on reliability and your equipment clearly stands the test of time. What do you think is the differentiator that enables you to do so?
First off, thank you! Univex has been in business for over 70 years! We take pride in the quality of our equipment and always want to make sure we supply the right piece of equipment for our customers depending on their needs or wants. We are also a one stop shop for everything dough related in the pizza and bakery industry. A customer can mix, divide/round, form, sheet and bake with all Univex equipment! Our factory knowledge in house is also a big factor. We have years of knowledge in house and work with customers all the time making sure they are getting what they need to succeed. We still manufacture in Salem NH so I believe that is one of the biggest differentiators. Also, we have an outstanding Quality Control team. We make sure that everything is perfect before being sent out to customers. We have machines that are over 50 years old still out in the field working perfectly! It is something that we take pride in and something that the company is very proud of.
With kitchen connectivity being a hot topic in the industry right now, what are your thoughts on the topic and how do you see Univex getting involved in that space?
We understand that kitchen connectivity is the way of the future and a big topic in the industry currently. I believe this is great and was bound to happen sooner or later with technology and the way the world is evolving. Our multi-purpose and bakery ovens are highly kitchen connective. You can sync recipes from your phone or USB drive into the oven, save your recipe for the future and program specific recipes tailored to what you need. This makes it easier the next time you need to use the oven, all you would have to do is hit the icon of the product you want to cook, and our ovens remember the recipe and program. This feature allows you to save time and prepare other items in your kitchen while your food is cooking or baking.
Describe the approach you take to attracting and retaining high impact talent at Univex.
Univex is such a great company. We have employees that have been here for over 40 years! You do not see that often in most companies now however, we have many. Being a team player is extremely important to our success, every department helps each other and is always there for support. Multi-tasking is another key feature we look for in our employees as our day to day tasks may change due to projects, etc. Once a new employee sees and feels the family atmosphere that is at Univex, they feel welcomed and at home. It is truly a great company to work for!
What or who has motivated and influenced you to be successful in your career? Have you had mentors?
I always continue to learn new skills and research new ways to improve. I have had many mentors in my life, the biggest being my father who has taught me so much growing up. He is the biggest influence in my life and career and he still teaches me new skills and life lessons every day! I have had many teachers and professors in college who have mentored me and continue to work with me to ensure I am on the right path. Executive management here at Univex has also been a huge help and has mentored me greatly. They gave me this amazing opportunity and when I go to them with questions, they are always there to teach me new skills and gain valuable information and we work as a team to complete goals. The biggest thing I learned from all my mentors, is do not be afraid of failure. Go for something you want, and if you fail (which everyone does from time to time) make sure you learn from it and grow.
Director of Foodservice E&S and Food Processing
At the beginning of May, The Direct Recruiters Plastics and Flexible Packaging team attended NPE in Orlando, Florida. The show provided access to innovations, networking opportunities, technology, and ideas shaping the future of plastics. With over 2,180 exhibiting companies showcasing at NPE, it was the largest show in history. The DRI team enjoyed the show and shared their thoughts on NPE 2018:
David Peterson, Managing Partner of Plastics and Flexible Packaging
“This was my 3rd NPE and each one has been unique. The buzz around industry 4.0 was exciting. It’s important for the plastics industry to continue to adopt newer technology. This keeps the industry moving forward but also helps significantly in attracting the millennial generation as well as talent that will be graduating from college in the coming years. From a job perspective, Field Service and Engineering was in super demand especially with the OEMS. Several companies are looking for the exact same talent making the market super tight and competitive. From the materials perspective technical service roles continue to be in demand. People that are able to talk tech but have a sales side to themselves are very valuable right now. From all companies we met with there continues to be concern at the executive level that pending retirements, with the lack of available candidates to backfill these roles, will be a major issue. In general, we felt the “vibe” was very good, the weather was terrific, and overall it was a positive experience for those that attended. My only complaint remains the same as always. It takes two weeks for my back and feet to stop hurting from all the walking. You?”
Adam Swinderman, Plastics and Flexible Packaging Executive Recruiter
“The technology at the show was great. It was amazing to see where the industry is going. The one thing that really stood out, was the sense of community there. Everyone was very willing to help other people out. This made the event a great opportunity to network and find ways to enhance one’s career and for business to collaborate. I’m very excited to see how things will evolve in the next 3 years when we all meet for the next event.”
What were your thoughts on the show? Contact our Plastics team to discuss.
Food Safety, Efficiency and Ease of Cleaning a Focus at this Years’ National Restaurant Association Show
May 29, 2018
By Rachel Makoski, Director of Foodservice Equipment and Supplies
With it being the largest event in foodservice each year, it’s no surprise that last week’s National Restaurant Association Restaurant, Hotel-Motel Show broke its record for a fourth year in row with more than 715,000 square feet of space at McCormick Place from May 19-22. If you missed it, the show had more than 65,000 attendees from around the world bringing innovations in foodservice products, equipment, supplies and software to one place.
As it has been in recent years, the focus was on innovation, this year with food safety and sanitation standing out. I talked with start-ups just recently breaking into the space with new concepts, to the most recognizable brands in the industry, all with the same basic idea – innovating to become more user friendly, easy to clean and efficient, and aiming to bring product ideas that disrupt the market.
Below are just a few of the companies that I chatted with at the show.
With their new line called the Elevation Series, Ice-O-Matic has created a more modular unit with the environment and sanitation in mind. The Elevation Series cube ice machines are now easier than ever to clean with snap-in parts that are dishwasher safe. The equipment also offers groundbreaking technology that gives the unit a dual exhaust so that it can adapt to airflow requirements you need without an extra kit.
Mixing delicious samples for attendees, Blentec’s booth was booming with attendees. Last year Blentec took a 2017 Kitchen Innovation award for their Nitro Blending System, improving on sanitation and efficiency and saving on labor.
Always at the forefront of foodservice innovation, Vulcan took a 2018 Kitchen Innovation award for their SonicSafe Ultrasonic Scale Prevention for Steamers which eliminates limescale to prolong the life of steamers. And still gaining attention at the show was their 2017 Kitchen Innovation award-winning Gas Convection Oven, which offers easily removeable, dishwasher-safe doors.
In business for more than 60 years and known for its signature fried chicken programs, Broaster aims to offer an experience, not just products – and that it did at this year’s National Restaurant Association Show. Right at the front of the North Hall, you would’ve thought Broaster was throwing its own party with an extensive and energetic display of their lineups.
Alive & Kickin’ Pizza Crust
The Alive & Kickin’ Pizza Crust booth was hosting lines of attendees waiting for their turn to get a slice of pizza on their variety of crusts. One of their sales reps said they were seeing great responses this year. With a variety of delicious recipes, from Focaccia to Quinoa, Crushed Flax & Honey, Alive & Kickin’ sells into retail, foodservice and deli settings.
What were your thoughts on this year’s NRA show? What innovations did I miss? Reach out to me if you’d like to discuss!
*For more information on our Foodservice practice area, see https://www.directrecruiters.com/food-service-equipment/
HIMSS 2018 is less than one week away and the DRI Healthcare IT team is gearing up to join thousands of professionals to learn, network, and collaborate at the leading health information and technology conference. As the DRI HIT team attends annually, there are five key tips and tricks to remember each year, or to take along with you as a first-time attendee.
- Be prepared before you leave for the conference. Do your research regarding keynote sessions, exhibitors, and educational sessions and be sure to establish what your goals are for the conference, what you plan on attending, or who you would like to meet. This will give you the opportunity to make a game-plan for the conference, and allow you to schedule meet-ups with other attendees. Downloading the HIMSS18 Mobile app can also help you plan.
- Get involved on social media before, during and after the show. Connecting with HIMSS Facebook page, as well as the HIMSS Twitter handle is just one extra way of networking and following what’s happening at the conference. Use the hashtag #HIMSS18 on Twitter and be sure to post your photos and insights including it to gain more traction with other attendees.
- Wear comfortable shoes, your nametag, and bring business cards and snacks. Being such a large conference, you will be doing a lot of walking; do yourself a favor and wear shoes that won’t hurt your feet, and snacks to keep you fueled all day. In addition, you should be prepared to brand yourself from wearing your nametag to handing out multiple business cards to other industry professionals.
- Take notes. Stay focused during the event, be sure to write down who you meet, interesting facts you learn, or reminders for follow-up after the conference. Listen and observe attentively and engage with as many professionals as possible.
- Enjoy the conference! Whether it is your first time attending, or you are a HIMSS conference veteran, enjoy the opportunity to connect with others in an environment focused on Healthcare IT and how to make it even better as a whole.
As we prepare to put these five tips into action, let us know about your experience at previous HIMSS events, what you are looking forward to, or if you have tips to add to our list. If you are attending HIMSS, the DRI team would be happy to schedule a time to meet up with you to network. Please contact a DRI team member to set up a convenient time to network!
December 15, 2017
Norm Volsky, Director of Mobile HIT interviews Adam Kaufman, President and CEO of Canary Health. Mr. Kaufman shared the mission of Canary Health, interesting trend news, and a multitude of insights from his HIT career.
Please tell us about yourself and the mission of Canary Health.
I’m an Engineer and a Health Economist who came to Digital Health out of a passion for solutions and technology-enabled services that rethink approaches and improve people’s lives; and I have a real commitment to making sure that those solutions and services work. Canary Health is the perfect place to blend my first career as an engineer with my work in economics. We’re dedicated to the mission of empowering individuals to better self-manage and to understand how their health impacts their lives. It seems like an obvious thing, but for a lot of us we don’t stop to realize that our emotions, daily habits, and relationships are impacted by having one or more chronic conditions. It’s a really exciting mission to be empowering people to have the health they need for the life they want.
What is Canary Health’s key differentiator in the industry?
Our key differentiator is our focus on helping people determine what matters to them and working towards what’s important to them. I think a lot of the industry has an important, but over-reliant belief that better data and analytics are going to solve the problem. We are certainly big believers in helping people see the trends in their data and leveraging analytics, artificial intelligence and machine learning to improve our service, but there is something missing in those processes that helps someone understand what matters to them. We are differentiated by this unique approach that comes from intellectual property developed at Stanford University around how you engage someone in their own health and support their self-management. That is our foundational approach to helping them understand how to better care for themselves and drive towards improved condition management.
What inspired you to pursue a career in healthcare?
Two reasons why healthcare is the most exciting place to think about how technology can improve people’s lives: One is that it’s a great mission to know that every day we are working on impacting people’s lives in one of the most basic ways; their health and their ability to do the things they want. Second is that the healthcare industry has lagged far behind in terms of the adoption of technology and the way that technology has disrupted the traditional service patterns. It’s an exciting place to be able to work on both a great mission and to make impact given how much opportunity there is to rethink care delivery and patient engagement.
What trends do you expect to see in the HIT industry in the next 5 years?
The most talked about trend, and I certainly agree, is Healthcare’s connection to artificial intelligence, machine learning, and the ability to now leverage data to speed the processes, feedback loops and intelligence. I think that’s really interesting. What I think is less talked about, although maybe even more impactful, is how we are finally past the early adopter stage of health technology permeating the rest of our lives. I’m particularly interested in the extensions of health into other areas of our lives – like some of the innovative work with Alexa, and the rapid adoption of monitoring devices. In the normal course of how individuals buy and shop for things, or interact with technology, health is often front and center. There have been some false starts in some of the bigger consumer technology companies into healthcare but I don’t think they’re giving up. Apple is taking another stab at it and Google is very involved, so I think that hopefully in the next 3-5 years we will start to see health as an element of our life that fits into the way we think about all the other things we’re doing.
How is your company getting into AI and Machine Learning?
We think that regardless of how great the technology is, healthcare is still a human delivered service, so a large part of our service is the technology, the experience on the app, and the experience with the devices we ship, but an important part of it is also the interaction with our coaches. We have a network of almost 90 coaches who interact with participants of our services. One of the first places we are applying AI and intelligent feedback loops is into what this coaching element. We look to help them learn about the personalities and the demographics of participants, not just whether they’re male or female, but how it all rolls up into a personality type, and how we can then help them be smarter about the way they respond to questions. Clearly there’s a lot of gain in getting the right answers, but we make the connection of who the user is as we know about them through the technology and through their consumer profile with our coaches’ engagement. We think it’s a really exciting application that can make our coaching more effective and more efficient while driving towards a more tailored and custom experience.
What interesting new projects are you working on?
A big project for us, and for us it’s the whole reason we’re here, is to further embed self-management support into condition management approaches. We see that as focusing on what matters to an individual and empowering him or her to set goals to own that process. What I mean by condition management is the more clinical element of medications, physiological measures and clinical care related to a consumer’s disease. We want to connect that experience, which is primarily a disease management experience, with the self-management experience. That’s our big push and our reason for being; to humanize those programs that historically have been too clinical and not focused enough on what matters to the individual.
Have you had a mentor or mentors throughout your career?
I have had a number of mentors. I think some mentors are people who are in your life forever and some play particular roles. My first boss at my first job out of college was just an incredible mentor professionally, but also showed at that stage how you could run a business, be friendly with the people you work with and care about them, but at the same time lead your own life, have a family and be committed to them, and be committed to other elements. He was such an important mentor because he was a good example of how to make a successful professional career fit with a successful life. My advisor in grad school was incredibly important for helping me think about some of the more intellectual challenges, and the Chairman of the Board at my previous company is someone that I deeply respect and continue to look to for guidance. And in addition to bosses, a number of colleagues have been incredibly mentors. I have also had an executive coach off and on for a decade and that has been incredibly valuable as well. I think sometimes we can use the word mentor too hierarchically and would encourage a broader perspective.
What strategies do you use at Canary Health to attract and retain top talent?
The easy answer is we do what everyone else would say; we make sure compensation is competitive and work towards ensuring delight in our team’s roles. I think that’s table stakes. For us we focus on a culture and approach of real transparency; we are incredibly honest with people as we’re hiring them. We’ll openly discuss topics around our corporate trajectory and growth for example.
This, for example, has been very valuable in Digital Health to level set expectations that might be brought from consumer technology companies around the pace of growth. I have stressed with candidates that if they’re here for a quick win in terms of equity liquidation, we’re not the right place. We’ve lost some candidates to folks who are seeking more of the Silicon Valley cycle, but it has allowed us to attract great people who are aligned with our mission and aligned with our approach to focusing on impact and growth at the same time.
Participant Engagement in your program are at high levels and a 90% satisfaction rate. What do you attribute this success to?
We take design very seriously and we take the user journey very seriously. We put participants at the center to decide what they want to commit to and what matters to them. Our design philosophy is about them first. We never make a recommendation; we give tips or examples but really everything participants are doing is something they’ve committed to. It’s all about them inside of a framework of support, tools, coaching, and nudging that we know they need to be successful but they’re the ones setting the way it works. On top of that, our cultural honesty permeates the way we act with our participants. Our service is not a single transaction, so it’s about engaging folks long term. We’re honest with them about how fast we think things will happen, and honest with them about what they need to put in to get there. The participants know what to expect and that helps keep them engaged.
What do you believe are the traits and qualities of a great leader?
I think I would start by saying I don’t know if I know. I think leadership evolves. What people need evolves and different qualities are needed at different stages of a company so I don’t think there’s a single answer. It depends on the situation and depends on what was promised to the people you’re leading. It comes back to authenticity; it’s different in each setting. Leadership in a video game company would be different than if you’re a coach of a sports team, and different than in our business. Our team, extended team and participants know we believe what we are saying, and we’re clear about it. That’s really critical.
Your LinkedIn profile mentions that you are active in a number of organizations with a primary focus on defining and measuring the health and economic impact of technology. What steps are you taking to achieve this within your organization?
That passion and commitment comes from my graduate work. My PHD is in Health Economics and Health Program Evaluation. To me, it’s a commitment to rigor around evidence. We’re about building long-term sustainable impact, while also building a big company. This takes time. We could fool ourselves in the short run, but eventually it’s going to catch up to us and there’s no long-term value in that. To say we’re data driven is easy, but what is harder is building the culture data and insights that matter. Some of the ways we do this are simple – like closing not only our financials, but participant engagement milestones regularly and with rigor and holding a weekly meeting that is attended by the whole senior team and all team leaders to review, look for correlations and drive upcoming behavior. We also work with our clients to match the outcomes we have in our programs with what they’re collecting, which allows us to connect the participant experience to utilization and expense. The third thing we do is build rigorous clinical trials, often with our academic partner. For example, our colleagues at Stanford and Anthem have run a major trial in which they’re looking at clinical outcomes and utilization, and they’re doing it in a very rigorous way because they are committed to publishing the information out to the public.
What advice would you give professionals looking to break into the HIT industry?
The biggest piece of advice I would give is that it is very multidisciplinary. HIT is often, although not exclusively, not deep foundational technology, but it’s technology that needs to be utilized and integrated with clinical care. For a technologist, having some sense of the business case and use cases is helpful and for the business side to know how technology is utilized and where it goes. Just within our company we’ve got clinicians, designers, product people, and economists. Because HIT is still an emerging field, there’s no core curriculum just yet – I think we’re getting closer, so you cannot just train yourself for just that. Being open to the reality that we are still figuring out how these different disciplines fit together is going to be critical for anyone who wants to get into HIT.