Food Safety, Efficiency and Ease of Cleaning a Focus at this Years’ National Restaurant Association Show

May 29, 2018

By Rachel Makoski, Director of Foodservice Equipment and Supplies

With it being the largest event in foodservice each year, it’s no surprise that last week’s National Restaurant Association Restaurant, Hotel-Motel Show broke its record for a fourth year in row with more than 715,000 square feet of space at McCormick Place from May 19-22. If you missed it, the show had more than 65,000 attendees from around the world bringing innovations in foodservice products, equipment, supplies and software to one place.

As it has been in recent years, the focus was on innovation, this year with food safety and sanitation standing out. I talked with start-ups just recently breaking into the space with new concepts, to the most recognizable brands in the industry, all with the same basic idea – innovating to become more user friendly, easy to clean and efficient, and aiming to bring product ideas that disrupt the market.

Below are just a few of the companies that I chatted with at the show.

Ice-O-Matic

With their new line called the Elevation Series, Ice-O-Matic has created a more modular unit with the environment and sanitation in mind. The Elevation Series cube ice machines are now easier than ever to clean with snap-in parts that are dishwasher safe. The equipment also offers groundbreaking technology that gives the unit a dual exhaust so that it can adapt to airflow requirements you need without an extra kit.

Blendtec

Mixing delicious samples for attendees, Blentec’s booth was booming with attendees. Last year Blentec took a 2017 Kitchen Innovation award for their Nitro Blending System, improving on sanitation and efficiency and saving on labor.

Vulcan

Always at the forefront of foodservice innovation, Vulcan took a 2018 Kitchen Innovation award for their SonicSafe Ultrasonic Scale Prevention for Steamers which eliminates limescale to prolong the life of steamers. And still gaining attention at the show was their 2017 Kitchen Innovation award-winning Gas Convection Oven, which offers easily removeable, dishwasher-safe doors.

Broaster

In business for more than 60 years and known for its signature fried chicken programs, Broaster aims to offer an experience, not just products – and that it did at this year’s National Restaurant Association Show. Right at the front of the North Hall, you would’ve thought Broaster was throwing its own party with an extensive and energetic display of their lineups.

Alive & Kickin’ Pizza Crust

The Alive & Kickin’ Pizza Crust booth was hosting lines of attendees waiting for their turn to get a slice of pizza on their variety of crusts. One of their sales reps said they were seeing great responses this year. With a variety of delicious recipes, from Focaccia to Quinoa, Crushed Flax & Honey, Alive & Kickin’ sells into retail, foodservice and deli settings.

What were your thoughts on this year’s NRA show? What innovations did I miss? Reach out to me if you’d like to discuss!

*For more information on our Foodservice practice area, see https://www.directrecruiters.com/food-service-equipment/

Rachel Makoski
Director of Foodservice Equipment & Supplies
440-996-0871
rmakoski@directrecruiters.com

Rachel Makoski Recaps NRA 2017

May 31, 2017

By Rachel Makoski, Director of Food Service Equipment & Supplies

Walking into McCormick Place in Chicago last week was a food-lover’s dream. Attending the 2017 National Restaurant Association (NRA) show, I was immediately hit with so many delicious smells. After a 5-hour flight delay on Monday, you can imagine how agonizing it was to not have time to stop and taste some of the incredible food that was served at each booth! Even still, in the face of it being a quick visit, I was able to squeeze in some insightful conversations with folks in the Food Service Equipment industry and was captivated by some of the exciting innovation in the market and what that innovation necessitates for 2017 hiring within the industry.

For those that aren’t aware, the annual NRA show offers a chance for professionals in the Food Service market to attend educational sessions, view the latest innovations and technologies from over 2,200 exhibitors, and network with other professionals in the industry. As my first time attending the show, I was impressed by the show’s traffic, especially after being warned by other industry professionals that it may not be as crowded with it being a NAFEM year. Below are just a few of the interesting companies I saw at the NRA show that stood out among the rest.

RATIONAL
With one of larger displays at the show, RATIONAL certainly stood out, showcasing their NRA Kitchen Innovation Award Winning Self Cooking Center XS Model with celebrity chefs using the equipment to cook on-site in their RATIONAL restaurant space that they set up for the show. This combi boasts a 60% smaller unit than the full size with all of the full size functionality. With more than 40 years in business, and over 750,000 appliances produced, RATIONAL has been a pioneer in hot food preparation for professional kitchens. Another big hit at the show was their Connected Cooking, featuring cloud-based networking solutions for kitchens.

Micro Matic
With quite the growth trajectory over the last 5 years, Micro Matic is a global supplier of dispensing systems and solutions for draft beer, cocktail, water, and wine in over 120 countries. Founded in 1953, Micro Matic provides not only technology and solutions, but what stands out is their on-site dispense training programs and education to ensure customers deliver the highest draft quality. In addition to on-site training, they also offer online training and advanced training at their regional facilities in FL, IL, PA and CA.

Marra Forni
If you popped by Marra Forni’s booth, you were sure to be greeted by a slice of creatively conceived pizza made in their brick ovens– the Nutella-topped slice was incredible! In addition to delicious food produced by their make-to-order ovens, Marra Forni’s booth was exceptional in that their team’s energy was hard to match. It’s no wonder they’ve grown so quickly since they started manufacturing less than 10 years ago. While they’re known for hand-made Neapolitan ovens for commercial kitchens, they also have their own line of prep tables and dough mixers.

After seeing what these companies are offering, my takeaways are that the Food Service Equipment industry continues to become more innovative each year, creating growth in their engineering departments that trickles down to every other division. This increased need for talent, especially in the engineering field, was echoed by many of the companies I spoke with at NRA this year.

Rachel Makoski Director of Food Service Equipment & Supplies rmakoski@directrecruiters.com 440-996-0871

What were your thoughts on this year’s NRA show? Please reach out to me if you’d like to discuss!

*For more information on our Food Service Equipment practice area, see https://www.directrecruiters.com/food-service-equipment/