January 3, 2018
By Barb Miller, Marketing Manager
If you’re seeking a job, standing out and capturing the attention of hiring managers and recruiters can be a challenge. This means that you have to cut through all the noise out there, online and offline, in order to make yourself easy to find.
Here are a few suggestions:
Upload your resume to job boards. Hiring managers and recruiters often rely upon sites such as Career Builder, Monster, and Indeed to find candidates who aren’t in their internal applicant tracking system. These job boards are a gold mine for trying to find the perfect candidate for a role. Large career sites such as Career Builder will ask you upload your resume into their database at no charge. Resumes stored into their database are then available to hiring managers and recruiters who pay for access to search their bank of resumes.
Keep your resume up-to-date. Make sure you update your resume every few months and make it stand out. Tailor your resume to your desired job title you’re seeking and show how you’re different. For example, every time you have an achievement or are recognized by your company or industry, brag about it. This is not the time to be humble. You need to showcase the stuff that hiring managers and recruiters are looking for.
Develop online presence at beBee.com. beBee is a new personal branding platform. The network was created to allow people to showcase and share their personal brand and market themselves to employers, clients, customers, vendors and media in their respective industries. beBee allows users to network with each other through common personal and professional interests, uniting their personal and professional lives in one place.
Beef up LinkedIn profile. It’s no longer enough to just build a LinkedIn profile. You need to include the most relevant keywords used in your industry, highlight your skill sets, keep your accomplishments up-to-date, quantify achievements whenever possible, such as “increased productivity by 25%” or “doubled sales quota” and make sure your personal settings are allowing hiring managers and recruiters to view your profile. Double check by clicking on Settings, then click the Privacy header, you’ll see a Job Seeking section. Set it to the mode that allows hiring managers and recruiters to know that you’re open to opportunities.
Add Google+ to social media efforts. In addition to your LinkedIn, Facebook & Twitter profiles, add Google’s social media channel, Google+. It’s definitely worth exploring. Google+ offers great chances for professionals to showcase their work through online portfolios. Check out the Google+ communities and you’ll discover a number of Google+ users are from various industries and job levels. Remember to keep your profile updated in Google+ including your current location so hiring managers and recruiters can easily find you.
Be seen in the right places. Never miss an opportunity to connect with key influencers and leaders in your field. Networking at industry events is the perfect environment to approach these people and have a discussion. Too often people shy away from the trade show exhibit hall at conferences. They fear that they will have to talk to salespeople, but these industry suppliers are some of the best people for you to get to know and learn more about the current business climate. Approximately 85% of jobs are filled through networking.
Volunteer in the community. To fill time between jobs or explore new opportunities and careers, many people are finding that a volunteer job especially in the nonprofit sector can sometimes lead to permanent, salaried employment. For example, each October, there’s the “Make a Difference Day,” one of the largest annual single-days of service nationwide. People from all walks of life, professions and industries come together with a single purpose…to improve the lives of others. On a day like this, you never know who you could meet or work alongside.
If you are in the job market, let us know what other ways you’re using to grab the attention of hiring managers and recruiters. Please post below.
July 5, 2016
By Mike Silverstein, Managing Partner of Healthcare IT & Life Sciences
Every business or organization has a brand. A brand is the way in which others identify the values of a company and how that company is perceived by its audience. Branding is very strategic and calculated and the idea is to find unique ways to gain mindshare and positioning in the minds of customers and clients. While it is commonplace for a business to put extensive amounts of time, money and energy into building its brand, personal branding is just as important for individual executives especially in an industry as dynamic as healthcare technology.
If you are a Healthcare IT Executive, your personal brand is everything you say and do on a day-to-day basis. This includes not just your actions but also your individual qualities and unique attributes including your passions, values, and goals. If you think of the concept of your brand as a foundational element in your career, it can be a consistent motivator to build your network, meet new people, and create a presence both in person and online. In other words, personal branding will position you in the marketplace as a logical choice for your next desired business partnership or career opportunity.
The question is how do you start building your brand or more importantly, start taking control and managing the brand you are already conveying to the market? Below are some thoughts on how to put some structure and methodology to your brand and how to manage the messaging you put out to your clients and industry colleagues:
Determine Your Target Market
What is your purpose for building your brand? Whose attention do you want to catch? It is important to have a clear view of who you want to target as your audience. For example, you could be looking for a leadership position in a healthcare software company and will want to position yourself to appeal to potential employers, recruiters and investment firms within the industry. This could differ completely from a professional who might be looking to sell a portfolio of solutions, find new clients and network with potential industry partners. The key is first to define your audience and then figure out the best way to reach it. Knowing which organizations you want to make an impression on will help you to determine what types of content you should be sharing, what events to attend, and key influencers you should connect with.
Building and Marketing Your Brand
Today there are many different channels to showcase your personal brand; particularly online. Social media such as LinkedIn, Facebook, and Twitter, along with personal websites and blogs are all channels that can be used to promote your personal brand. It is important to stay consistent across all platforms to make sure the same message is being received no matter how your audience is finding you. Sharing relevant healthcare thought leadership content to start conversations and creatively managing your social media channels are ways to boost your personal branding efforts.
Aside from your online presence, other helpful ways to build your personal brand are what you do in person. Depending on how you want to frame your brand, speaking opportunities, volunteer work, guest writing for industry publications, or presentations at workshops and conferences could be great for your brand. Attending conferences and functions pertaining to the healthcare industry will not only give you more credibility, but also will help you to build and expand your network.
As you build your brand, remember these three rules for promoting yourself:
- Be consistent
Make certain that messaging across all platforms carries your personal brand and voice in the same way, while not necessarily being the same content.
- Be creative
Develop your profiles to have a look and feel that encompasses your personal brand. In addition, think of unique ways to capture attention of any organization you are interested in.
- Be purposeful
Always keep your end goal in mind while branding yourself as a talented Healthcare Industry Executive. Everything you say or do contributes to your brand, so a helpful way to make sure you are being purposeful is to ‘Google’ your name to understand view how you are perceived by others.
Monitor and Maintain
The most important part about building your personal brand is making sure to effectively monitor and maintain it. In business, marketers work around the clock to not only build the company’s brand, but also to get real-time feedback from the market in order to make adjustments and pivots as necessary. Similarly, your personal brand will benefit from the same diligence. Continuously updating your online presence with relevant content, new industry connections and accomplishments in your field will help increase the level of engagement with your audience and position you appropriately for the next step in your career. Building industry relationships and staying in touch with those folks through relevant content is also paramount. Lastly, asking for others opinions about the messaging you are putting out there and always be receptive to feedback and new ideas will help you fine tune your presence and stay in front of the correct audience with the appropriate branding touches.
No matter what your goals are, you can effectively build your brand to help you achieve those goals. What are you currently doing to showcase your personal brand?
For over 33 years, Direct Recruiters, Inc. has been recognized as the relationship-focused search firm that assists top-tier organizations with recruiting, acquiring, and retaining high-impact talent for mission-critical positions.