DRI Blog on Corporate US Bound: A New Generation of Workers are Shaping Corporate Culture
DRI submitted the blog titled "A New Generation of Workers are Shaping Corporate Culture" to Corporate US Bound, posted on November 15, 2017.
According to Pew Research, as of 2015, a new generation of workers coined the Millennials became the largest workforce in the US. By 2030, this hyper-connected, tech savvy, and new breed of workers will make up 75% of the US workforce. While there’s still debate on the exact years they were born, most define this group as being born between 1982 and 2004.
When thinking about their employment, most Millennials place great emphasis on a company’s culture. They want to work for a company with values that align with their own. They also place a greater emphasis on opportunities that help them to learn and grow as well as offer career advancement. Therefore, if you want to succeed in the US, your company culture must attract their attention and become a major selling point.
Read the rest on Corporate US Bound to learn several broad types of corporate culture that attract Millennials in the US: