5 Reasons Social Media is a Must When Job Hunting

By Matthew Cohen, Energy Management Practice Leader, DRI

Everyone knows the traditional ways of looking for career opportunities including career websites, job boards, job fairs, and cold calling hiring authorities. These have been the accepted practices in job hunting for years.  However, in recent times, social media has become an increasingly valuable tool for candidates looking for new opportunities as well as hiring authorities and companies looking for top talent.

With that in mind, here are 5 big reasons why social media is a must when making a career move:

  1. Creating a Digital Footprint- Just like paying your credit card on time helps you build financial credit, having a track record on social media can be valuable when prospective employers perform due diligence on prospective hires.  Your Facebook and Twitter are not just for vacation pictures, but are areas where you can post content that you are passionate about and can also relate to your chosen profession.  Use LinkedIn to find out information about people before you meet them as well as grow your network.
  1. Companies Respond on Social Media- Organizations that market themselves to the masses are more than ever relying on social media as a marketing and hiring tool. Hiring authorities and corporate recruiters are more likely to respond to direct messages on Facebook, Twitter, and LinkedIn than traditional ways of reaching out to prospective hires.
  1. Job Posts on Social Media- Companies not only use social media to brand themselves, but increasingly use many social media platforms to post in-demand jobs. If you follow organizations that you may be interested in working for, you are more likely to discover open positions and they’re more likely to discover you. Companies have found that social media recruitment allows them to cast a wider net.
  1. Demonstrates Tech Savviness- Employers are putting a greater emphasis on the use of technology. Having experience on social media shows prospective employers a candidate is aware of the latest trends in technology and is tech-savvy. Therefore, you need to stay on top of relevant technology and social media platforms or you will be considered a dinosaur.
  1. Networking Opportunities- Even when not actively looking for a job, networking with professionals on social media can be a valuable investment in your future. Following executives on Twitter, LinkedIn and Facebook can pay dividends when the time comes to discuss your next opportunity. In addition, utilizing social media provides you with the opportunity to stay in touch with colleagues who can lead you to their connections and possible career openings.

I would like to hear from you on how social media played a role in your recent job search. Please post your comments below.