I Found the Perfect Job Online. What do I do Now? By Chris Hesson, Guest Blogger, DRI Plastics Division

BLN469_CHRIS HESSON_C WEBYou’ve found it.

After months of browsing online job boards, you finally see that one role that combines your past roles, industry experience and passion.  And…it’s local!

What do you do now?

This is a scenario many job seekers face.  Unfortunately, most take the worst possible next step: they apply online with the same generic resume they have sent out to so many other companies.

This will most certainly ensure that your resume enters the black hole of corporate HR, never to be seen again!

So, what do you do now?

HINT: Do NOT apply!

Step 1: Customize your resume.

Go through the job description bullet-point by bullet-point.  If they are looking for a software developer with ABC experience, your resume should highlight your experience with ABC.

Your resume should mirror the job description.

Similarly, if you have experiences or skill-sets that are not relevant.  Leave them off or at the least keep them few and simple.

Step 2: Network.

Before you submit a resume online or to HR look through your network.  Do you know anyone that works for the company?  Do you know anyone who knows anyone who works for the company?

Do not be afraid to tap your connections for introductions, no matter where they may be within the organization.

For example: If you are interested in an engineering role, but have a 1st or 2nd connection to someone in finance or sales, reach out to them!  They may go golfing with or park next to the engineering manager

If you have no connections into the company, you can always coldly reach out to someone on the sales team.  Sales professionals are great to network with.

REMEMBER:  Networking is a 2-way street.  Yes you have the goal of being able to make inroads within an organization, but try to find out where you may be able to provide value to them as well.  Networking is all about deposits and withdrawals.  You may even be able to return the favor by providing them with a lead!

Step 3: Repeat Step 2!

Connect with multiple people: develop rapport with them, learn about the company’s philosophy and culture, use them to connect you to other people within the organization.

Step 4: Leverage your network.

Use your old or new-found connections to introduce you to the hiring manager (or worst case – HR), or at the very least pass along your resume, and strongly recommend that they reach out to you.

Step 5: Repeat Step 4!

Having multiple people within an organization championing you increases your chances of having that first conversation with your potential new boss!  A job search is like sales: it is all about pipeline.  (Some people choose to focus on pipeline by sending their resumes out to every company hiring.  But I would recommend honing in on those perfect roles and increasing your pipeline towards them).

Step 6: Talk to a recruiter.

Try to find recruiters who have done business with that company before.  Some recruiters highlight who they work with on their website, or you may see that the hiring authority (or multiple people within the company) is/are connected to several recruiters.  Reach out to them.  Tell them that you are interested in connecting with a company they already know about and a position where they may already know the manager!

At the end of the day, nothing will guarantee you an interview, offer, or even a conversation; but increasing your exposure will decrease the odds that you end up in the resume black hole!